Tuesday, February 3, 2009

Questions for 1st Exam

A group of products sold under one name is known as?
a. Flanker Brand
b. Family Brand
c. Private Brands
d. Brand Extension


The development of a new brand sold in the same product category is known as?
a. Flanker Brand
b. Family Brand
c. Private Brands
d. Brand Extension


Proprietary brands that are sold within outlets are known as?
a. Flanker Brand
b. Family Brand
c. Private Brands
d. Brand Extension

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