2nd Exam Questions

1. The responsibilities of deciders are?
a. shape buyer decision by providing information
b. make the purchase
c. control flow of information
d. authorize buy

2. In advertising, _____ is a major component.
a. IDA
b. IMA
c. IMC
d. IDC

3. USP stands for what?
a. unique selling proposition
b. universal starting point
c. ultimate saving position
d. united service practice

4. Which one is not considered part of the seven advertising appeals?
a. music
b. emotions
c. smell
d. fear